Experiential design has the power to move and change people
Three circles representing three worlds:
Creators · Audiences · Experiences
When they form a union of interplay, it’s magical.
This convergence is a Reuleaux triangle. We feel its magic.
We’re transported and captivated. We want to live in that space, to share it and return to it again and again.
With its dynamic harmony, a Reuleaux triangle embodies the potential promise of experiential productions.
Not all experiences achieve this ideal.
Sometimes creators design a stunning experience, but don’t fully know who it is for.
Sometimes the design has robust and clear intentionality, but doesn't reach its audience.
Sometimes the intended audience gathers, but the experience falls flat.
Reuleaux was founded to cultivate exceptional experiences, to inspire and deliver that Reuleaux-triangle-magic.
Meet me in the center…
Bio
I'm LAURA HESS, a writer and experience strategist for immersive and interactive mediums. Projects include theatre, film, VR, installation art, experiential marketing, brand activations, and themed entertainment.
Drawing from my deep background across disciplines, I design new vocabularies for emerging mediums. My work considers the impact of business models and consumer UX alongside the narrative experience.
I specialize in creative strategy and concept development across new and traditional formats, delivering meaningful solutions for independent and global media companies.
Clients and past partnerships include ACCIONA Cultura, Impact Museums, color+light, Independent Shakespeare Co., Hong Kong Times Square, Banana Republic, Patrón, Virgin America, Silkroad, Shella Films, and more.
In addition to Reuleaux, I’m a founding member and advisor for the World Experience Organization, as well as No Proscenium’s arts editor.
After completing a Master of Science in Leadership for Creative Enterprises at Northwestern University, I have no plans for another degree with a longer title.
Ethos & Expertise
I champion experiential design and its power to move and change people.
I believe a vast knowledge base of creative expression opens the mind. It cultivates inventive and memorable experiences. It encourages risk and authenticity.
The creative phase is its own experience, which can be designed well too. By balancing enthusiasm with resourcefulness, I foster an environment that encourages both play and action.
I bring clarity and intentionality to an experience and connect it with the target audience by:
Distilling the vision into its most impactful version
Centering the audience through deep investigation and challenging assumptions
Leveraging a wide scope of industry knowledge to open doors to new ideas
Identifying the ideal medium and format for the story to be accessible and engaging
Creating a balanced environment in the design process where play and progress thrive
Work
Writing
Podcasts
